Wy have Warner Leisure dropped explicit 'childfree' messages in their ads?

The 2017 TV advert for Warner hotels has quite an explicit 'childfree' message.



 The current ad takes all of that out. They seem to now be relying on a sideways reference to the fact ("we're all grown up")


 The Warner Leisure website has no proper mention of the childfree policy as far as I can see, not even in their Ts & Cs. Other than the cryptic tagline: "we're all grown up" printed quite discreetly near the top.

I must admit that the earlier ad does turn me off a little. It does sound like too many TV ads; an attempt at humour that isn't quite working. As a 'grown up' myself the second ad does work better for me, despite the fact that it does not speak the name of the thing that I'm most keen to discover.

Maybe that's the reason. A decision to focus on the positive. But I'm concerned that they may have been forced to remove the reference to families because they crossed some line, maybe a legal one, maybe a PC one.

Does anyone know? If anyone from Warner Leisure would like to comment I'd be delighted.




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